possibilities in every bean
Enjoying the sweeter things in life, big or small, tends to be forgotten since people are so caught up in their everyday stressors.
Jelly Belly turns tiny beans into big possibilities. Every flavor, combo, and surprise is a pocket-sized adventure—reminding us that even the smallest moments can bring joy, discovery, and a sense that anything is possible.
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Activation: Sweetgate
The Chicago Bean is the only bean that’s just as iconic as Jelly Belly, so what if we made our own?
Sweetgate plays off of The Bean's true name: Cloudgate. It's a life–sized Jelly Bean that people can walk into and discover different flavor combos, win prizes at bean bag toss, and snap photos in a jelly bean pit.
Activation: Jelly Belly Sculptures
A Jelly Belly twist on sandcastle building—sculpt with beans and compete to win a year’s supply of Jelly Belly
Brand Partnership: Candy Land
Candy Land and Jelly Belly pair up to make a limited edition Jelly Belly themed board game.
Social Activation
What if we said there’s an opportunity for someone to create a limited-edition jelly bean flavor?
Jelly Belly enjoyers can take to social media and show us their perfect Jelly Belly match and give it a name. One legendary mixologist will be chosen as the winner, and their flavor will be produced as a limited-edition Jelly Belly, complete with their name and story featured on the pack.
