Puff crunch pass
We're not going to win an adult market over with Cap’n Crunch's health benefits. But with cannabis use on the rise nationwide, we can be the snack adults crave when they get the munchies. By leaning into the Captain's sweet, crunchy convenience, Cap’n Crunch becomes the official stoner cereal.
Activation: Baked by Cap’n
Collab with local dispensaries to promote limited edition Cap’N Crunch flavored rolling papers, thc cereal, and all things Cap’N Crunch.
Activation: “Cruncheasy”
We’ll turn your childhood breakfast into your favourite nightlife munchies at a secret cereal bar where you can get high on weed or sugar, or, better yet, both.
Social: High Scores
Sponsored twitch live streams with noted streamer, thathighguyy, who will stream while eating Cap'n Crunch cereal.
We'll also have Cap'n Crunch exclusive emotes that viewers can use in the chat.
Social: High Ones With Jon Gabrus
An interview series on TikTok hosted by comedian, podcast host, and verified stoner Jon Gabrus. Gabrus and guest will smoke weed before the interview commences, and during the interview, will be eating bowls of Cap’n Crunch to satisfy their hunger
